Publication

Required to INTERPRET THE NUMBER 100, and the design should reflect the significance of the number 100.

I chose the 100 brief with the main focus of inspiration coming from Numerology. Using knowledge about the study of numbers, I broke up ‘100’ into 1+0+0=1, leaving the number 1 as my centre of attention. In numerology there is something called your Life Path number and this is calculated by adding the numbers in your date of birth. Numbers will be between 1 and 9, each number has a description of the person you are/ should be, and it gives clues to your character. My focus is on the meaning of number 1 giving instructions and information on how you should be as a person. My target market is aimed at people in the 30’s - mid 40’s, people who read books for self-fulfillment and guidance. The content is educational, fun and interactive with the user. The tear off cards is a way for a person to keep the notes they make and put them somewhere that they will be able to see everyday. It could be extended into a series of 9 booklets as to cater for everyone and not just people with the number 1. The booklet speaks to the user on a personal level as for example a horoscope would.

Publication

To create a publication under the title 10 THINGS YOU SHOULD KNOW ABOUT...

using one of ten categories.

My choice of category was Hobbies, namely cupcake baking. My idea was to compare women to cupcakes. Through research, I read up on how women in the past were expected to be ‘perfect housewives’ and there were certain rules they had to follow. 

Although, I didn't really focus on the details but more on the imagery of these women. It reminded me of pin-ups as well as retro-style pictures of women baking and that is where my concept began. In this publication booklet I created two recipes; one for the ‘perfect woman’ and the other for the perfect cupcake. Included are poems, rhymes, and decor that address both women and cupcakes. My paper stock also helped bring through my concept, as I used matte laminating which gave it that waxy feel of baking, as well as I have placed sheets of wax paper between each page for effect.

Front Cover

Packaging