Develop an innovative, effective and responsible identity program for a real of fictitious company or entity that will play a role in hospitality for 2010 and beyond.
Is there a way to make traffic a little more pleasurable? Introducing Hoot for snacks, a company that provides all sorts of snacks at the sound of your hooter.
This is a local inspiration because in SA we call a traffic light a robot and we have ‘hooters’ not ‘horns’. The idea for this is that when you stop at a robot and hoot, you will be introduced to a variety of sweets, chocolates, cool drinks, crisps and cigarettes. The target market is people who drive in cars and are subjected to traffic on a daily basis, 18-55 years.
An extension from the logo- I have created a few extra little robot men in the colours of a robot i.e. Orange and green, where’s as the logo is red. Together they add to the fun identity of the brand.
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| Logo and Extentions |
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