Publication

Required to INTERPRET THE NUMBER 100, and the design should reflect the significance of the number 100.

I chose the 100 brief with the main focus of inspiration coming from Numerology. Using knowledge about the study of numbers, I broke up ‘100’ into 1+0+0=1, leaving the number 1 as my centre of attention. In numerology there is something called your Life Path number and this is calculated by adding the numbers in your date of birth. Numbers will be between 1 and 9, each number has a description of the person you are/ should be, and it gives clues to your character. My focus is on the meaning of number 1 giving instructions and information on how you should be as a person. My target market is aimed at people in the 30’s - mid 40’s, people who read books for self-fulfillment and guidance. The content is educational, fun and interactive with the user. The tear off cards is a way for a person to keep the notes they make and put them somewhere that they will be able to see everyday. It could be extended into a series of 9 booklets as to cater for everyone and not just people with the number 1. The booklet speaks to the user on a personal level as for example a horoscope would.