Our creative team decided to scrap the Red Bowl Day idea and look in other exciting directions. The creative concept sums up in 3 short words, Just add JAM. We took the term JAM literally and teamed up with Black Cat Peanut Butter and combined the two. By adding ‘JAM’ it makes life that much sweeter. The product we created contained swirls of Jam combined with peanut butter to form sweetness in a jar. A person would then have to buy a jar of Peanut Butter and JAM and Re from that purchase goes to JAM South Africa.
The primary target market consisted of ‘The Nurturer’ i.e. any caretaker- moms, dads, grans. And the secondary market being the ’Preteens’. The product also related more to the kids than anything else. The ‘Just add JAM’ logo was helped made out of actual peanut butter and jam.
Maxine Tromp
Samantha Du Preez
Simon Fabricius
Angie fletcher
Sithembiso Motha
Vennduke Chigumba
No comments:
Post a Comment