D.Rust Extra Virgin Olive Oil

Create an identity for a new olive oil brand, which will be entered into the South African market, as well as to design a range of olive oil bottles and a corporate identity for the brand.

We decided to call the brand of olive oil D.Rust, originating from the area De Rust, Oudtshoorn. We established the olive oil in the market as a ‘culinary masterpiece’. This would be achieved by getting various famous South African artists to design a bottle for the Directors Reserve olive oil each season/ harvest. The designer olive oil would be sold in boutique deli’s and at art galleries, and used in exclusive restaurants. There are two ranges available, the Directors Reserve and another mass market olive oil (which is the non-designer), and will be sold in supermarkets.

Group Members

Nicole Christos

Storm Areington

Justin Mc Millan

Ayrton Portolan

Khyle Strydom

Kelly Haupt